Doug Van Pelt

Walk The Line promo ... [today's blog below]

Ya'll know about the new movie on Johnny Cash coming out soon, right? it should be awesome. This man was a true artist and a true believer in Jesus. He never backed down from either in his storied career. He smelled like a true hero. It's great that's he's getting the recognition he deserves. It's cool that he got much respect, credit, and praise while he was still around, too. He didn't have to "wait" until he was dead to get his due credit.

Anyway, Guitar Center teamed up with Twentieth Century Fox for an exclusive promotion surrounding the highly anticipated bio-pic, Walk the Line. You could walk away with exclusive music memorabilia, such as a Gibson J-200 guitar signed by the Walk the Line cast, a Walk the Line art piece by Shepard Fairey (Obey Giant), and a private screening of the film with 50 of your closest friends.

“Guitar Center’s Walk the Line promotion centers on a highly-anticipated film about one of the most inspiring and important musicians of all time,” said Jack Sonni (Guitar Center's VP of marketing). “Thanks to our relationships with Twentieth Century Fox and Shepard Fairey, fans can win some truly unique music memorabilia.”

“Walk the Line is a film of which we are very proud, and we’re pleased to team with Guitar Center on this promotion,” commented Lisa Licht, Senior Vice President, Global Partnerships. “We’re always looking for new ways to reach audiences and further entrench our films into the culture, and this promotion fits in very nicely with that strategy.”

In Walk the Line, Academy Award® and Golden Globe® nominee Joaquin Phoenix stars (and sings) as Johnny Cash and Golden Globe nominee Reese Witherspoon stars (and sings) as June Carter in this true story of an honest sound that became a revolution, a man who became an icon, and a love that saved him from destruction. Developed for seven years with the cooperation of Johnny Cash and June Carter Cash, Writer/Director James Mangold focuses Walk The Line on the period in the mid-fifties when rock-and-roll exploded from a tiny studio in Memphis, Tennessee. The film follows Cash’s meteoric rise to fame, culminating with his emergence as the “Man in Black” at his historic concert at Folsom Prison in 1968.

The month-long November promotion will culminate with the winner announcement in mid-December. Interested participants can submit entries at any Guitar Center location or online at guitarcenter.com.

Posted by Doug Van Pelt at November 8, 2005 09:49 AM