June 04, 2004
Sonic Youth
Got the new Sonic Youth album, Nurse, in the mail yesterday. Sounds pretty solid. The Sep/Oct issue is well under way.
We "soft proof" each page on a website on our printer's server. We look at PDFs of each page, which shows us the "trim line" (where the page is cut out), which gives us an indication if a "bleed" (the background on a page that "bleeds" off the edge of the page, as opposed to having a white frame around the image/background). It is our last chance to catch any typo's or errors with image placement, etc. In older days, it was blue line and color "rainbow" proofs that were printed on paper and we held it in our hands and scoured over it, etc.
The office tour continues today. This is our archive of CDs of bands we cover. They are mostly all signed-to-labels bands in the Christian hard music scene (as well as artists of faith in the mainstream, like U2, The Alarm, BRMC, etc).
Posted by Doug Van Pelt at June 4, 2004 08:42 AM