April 19, 2004

76.29% Sell-Thru in LifeWay's

67.53 in the average Christian bookstore...
64.02% in Family Christian bookstores...
31% in Borders...
31% in Hastings...
37% in Mardel...
55% in Virgin Megastores...
Interesting, eh?

Here's the "sell-thru" #s for several issues lately:
#101 (May/June 2003) FSF 46.21%
#102 Stretch Arm Strong 48.97%
#103 MxPx 52.29%
#104 "Ugly Truth..." 58.94%
#105 P.O.D. 61.25%
(the bottom 3 are still "open," which means stores can still return copies)

Fun stuff to analyze. In the magazine world, most publishers aim for a 50% sell-thru. Wha?! "Aim for 50%? Isn't that mediocrity?" Not exactly. "Stack 'em high and watch 'em fly" is the motto. If a news agent puts 50 copies of Time on the shelf and they sell out, that's not good. If they put 100 copies out there, they'll sell 75 copies (not exact #s, but you get the concept?). The science proven over time is that having more copies on the shelf sells more copies. We average between 55 and 60 for HM, which I personally like (since I'm not a million copy circulation magazine).

Anyway, just thought I'd share some stuff like that.

Watched a wonderful movie over the weekend -- Big Fish. Loved it. Loved it. Made me feel like I was in a special fantasy land for a good two hours. Warmed the cockles of my heart (whatever cockles are)... Big smile on my face in an empty room late at night. Very warming.

Today in PDL... "How We Grow"
I'm convicted. If we purpose to grow, we will. It's that purposing in our hearts/heads that gives us discipline and the result is growth. I don't push myself (physically or spiritually), like I need to. A simple regimine, like doing this PDL study is an example. Little things consistent over time. I love the explanation of "working out your salvation." It's developing what's already there. Changing the way I think determines the patterns I will fit into. My mental note: Daily Scripture reading & prayer is my spiritual exercise, and it's necessary. Wake up each day thinking, 'I need this.'

Posted by Doug Van Pelt at April 19, 2004 09:42 AM